We offer the best of both worlds.
Our experience makes us a leading, mid-scale provider. We have over 40 years in the business, with over 800 properties, including more than 370 franchised hotels. We're located throughout the U.S., Canada, and Mexico and expanding quickly into Panama.
We have the expertise, exposure, and resources to support your franchise operation. But our recent entry into franchise development means a wide-open playing field. We have just about all the room in the world - literally - to offer our franchisees for their expansion.
We have a proven management team. A strong brand. We have no bureaucracy to limit our ability to move quickly. And since 2001, we have become one of the fast-growing franchise programs in the industry.
Our portfolio is made of high-quality assets with more than $100 million in capital investments in the past few years to refurbish corporate-owned properties. We have a strong balance sheet with access to capital.
We offer improved information systems, enhanced sales and marketing programs, thorough, face-to-face, onsite training.
We use our corporate properties as test properties to try out new concepts, programs, procedures, and processes before we roll them out to our franchises to ensure no negative financial or operational impact. We don't compete with our franchisees or put lobby signs distinguishing a corporate-owned property from yours. The experience to the guest is seamless. We hold all our hotels to the same gold standard.
We know our guests. La Quinta is positioned with both the business and leisure traveler in mind - those who seek a brand they can trust. We are the mid-priced, national hotel chain that always delivers spacious, comfortable rooms with consistent, dependable quality at every location. As well as a frequent guest program that recognizes and rewards their loyalty.
Finally, we have positive RevPAR momentum. Success speaks for itself.
We are well positioned for the future.
Our engines for growth include:
We also target improved guest satisfaction, increased productivity from electronic distribution channels, and more repeat business from frequent guests.
With significant opportunities for geographical expansion, we plan to grow our strong brand more rapidly: Gain exposure to new markets, go after the high-demand markets with barriers to entry, improve property economics and redevelop existing locations.
Our strategy includes targeting relationships with successful hoteliers and joint venture development in flagship locations.
This is not an offer. An offer can only be made through an Offering Circular. MNREG #F-4544. Performance varies by hotel, location, market and experience of the operator. If you rely on any performance representation, you must accept the risk of not doing as well.